Grandma's Tales

September 30, 2006

Are you an efficient buyer? 2

Filed under: Consumer caution — Geeta Padmanabhan @ 9:40 am

It’s 7 am Saturday, and we’ve had the first telemarketing call. We know there are two more girls in the same office so we can brace ourselves for two more calls. Answering telemarketers is life’s latest challenge. If someone were to compile telemarketing conversations, it sure would make for interesting reading.

Conversation # 1
Caller: Sir, we offer loans in various categories. Would you like to avail of them?
Callee: Yeah, why not? Since I don’t have to pay them back.
Caller: What!
Callee: I didn’t ask for the loan. You are offering it to me, yes? I shall accept it with thanks.
Caller: No, thanks.
Conversation # 2
Caller: Sir, we can give you an excellent loan on your car.
Callee: What do you know about my car?
Caller: What we need to know sir. All you have to do is hand in the papers and take the money. It’s that easy!
Callee: Yeah, sure, I’ll remember that when I buy the new car. Now that you say my car is in good condition, I shall gift it to my nephew. Do you want his number?

It is the retirees (men, women don’t retire) that get an onslaught of these calls. I suspect they don’t really mind. It’s timepass during long afternoons and the calling voices are always female, always young.

This Saturday call is welcome. It is from Subhiksha, a chain store, which built its edifice on discount sales. Towards the beginning of the month, Subhiksha’s call centre at Pallavaram calls you with a polite, “Can we send you the medicines, sir?” (Two more girls from the same office call too, but that simply shows poor intra-office communication. Or a tele-competition to get customers). The list is taken, someone cross-checks it for name and spelling and keys it into a network. Within 24 hours, the medicines are at your door from one of Subhiksha’s outlets spread across the city. The packet comes with a 10% discount. And I buy medicines worth Rs. 1000 a month.

Buying medicines cannot be more convenient for an elderly person who needs regular medication.

Subhiksha will do well to extend this service a bit. It can ask its centre to make regular calls reminding its customers to take their daily doses. My husband says he wouldn’t mind that at all, even if the call wakes him up in the morning.

“Good morning, sir. This is Subhiksha. Did you take your sleeping pill last night?”


1 Comment »

  1. i love that chair too!

    Comment by rachael — January 18, 2007 @ 8:38 pm | Reply

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